International Journal of Research and Scientific Innovation (IJRSI)
Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company
Published July 11, 2026 • Vol. 13, Issue 6, pp. 5002–5007Open Access
DOI: 10.51244/IJRSI.2026.1306000370
Abstract
Influencer marketing has become an important digital marketing strategy in today’s competitive market. Companies use social media influencers to increase brand awareness, customer engagement, and product promotion. This study focuses on understanding the role of influencer marketing in promoting Hyundai Motor Company. The research examines how influencer marketing affects customer perception, brand image, trust, and purchase intention. The study concludes that influencer marketing helps Hyundai connect with young consumers and strengthen its market presence through digital platforms.
Keywords: Influencer Marketing, Brand Promotion, Hyundai, Social Media Marketing, Customer Engagement, Brand Awareness
| Journal | International Journal of Research and Scientific Innovation (IJRSI) |
|---|---|
| ISSN | 2321-2705 |
| Volume / Issue | Volume 13, Issue 6 |
| Pages | 5002–5007 |
| Publication date | July 11, 2026 |
| DOI | 10.51244/IJRSI.2026.1306000370 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Deva Mundlik, Darshana kadam, & Dr Karuna Gole (2026). Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company. International Journal of Research and Scientific Innovation (IJRSI), 13(6), 5002-5007. https://doi.org/10.51244/IJRSI.2026.1306000370
BibTeX
@article{Deva2026,
title = {Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company},
author = {Deva Mundlik and Darshana kadam and Dr Karuna Gole},
journal = {International Journal of Research and Scientific Innovation (IJRSI)},
volume = {13},
number = {6},
pages = {5002--5007},
year = {2026},
doi = {10.51244/IJRSI.2026.1306000370},
publisher = {RSIS International}
}