Role of Influencer Marketing in Brand Promotion: A Study on Hyundai Motor Company

Abstract

Influencer marketing has become an important digital marketing strategy in today’s competitive market. Companies use social media influencers to increase brand awareness, customer engagement, and product promotion. This study focuses on understanding the role of influencer marketing in promoting Hyundai Motor Company. The research examines how influencer marketing affects customer perception, brand image, trust, and purchase intention. The study concludes that influencer marketing helps Hyundai connect with young consumers and strengthen its market presence through digital platforms.