Contemporary translation of local new year print symbol - Taohuawu door god creative design and communicate

Abstract

Against the backdrop of traditional cultural revival and the growth of the cultural and creative industry, the transformation of local New Year painting symbols has become an important issue. The Door God images in Suzhou Taohuawu woodblock New Year paintings have distinctive visual features and cultural value, but current products suffer from superficial design, weak cultural expression, and fragmented communication.This study takes the Taohuawu Door God symbol as its object. Using literature analysis, case study, survey, interview, and design practice, it deconstructs the visual and cultural system of the symbol, explores pathways for transforming folk symbols into contemporary creative language, and proposes design solutions and communication strategies for modern life scenarios. The aim is to provide a practical and cultural reference for the translation of Taohuawu and other local New Year painting symbols, promoting creative transformation and innovative development of intangible cultural heritage