A Study on Customer Perception and Satisfaction on Zomato Service (With Special Reference to Salem City)

Abstract

Online food ordering and delivery have emerged as a transformative business model within the rapidly evolv-ing landscape of e-commerce. In recent years, this innovative approach has paved the way for numerous online ventures, captivating the interest of a diverse range of stakeholders, including consumers, entrepre-neurs, and investors. The allure of online food delivery lies in its unique ability to seamlessly connect restau-rants with consumers, making it a highly sought-after service in today's fast-paced world.
These digital platforms bridge the gap between culinary establishments and hungry customers, leveraging the convenience of mobile applications. This ecosystem thrives on sophisticated mobile technology integrated with real-time location services, ensuring a swift, efficient, and seamless ordering-to-delivery process. Since its inception, Zomato has grown exponentially, expanding its global footprint to over twenty-four countries.