Role of Artificial Intelligence (AI) In Enhancing Indigenous Knowledge and Entrepreneurial Skills Development among Business Education Students in University of Delta, Agbor

Abstract

This study explores the role of artificial intelligence (AI) in enhancing indigenous knowledge and entrepreneurial skills development among Business Education students at the University of Delta, Agbor. In an era where technological advancement and cultural heritage must coexist, this research addresses how AI can serve as a bridge between tradition and innovation. Drawing on a descriptive survey design, the study engaged all 119 undergraduate students in the Business Education programme at the University of Delta, Agbor, during the 2024/2025 academic session. A structured questionnaire was administered to capture students’ perceptions of AI integration, the preservation of indigenous knowledge, and entrepreneurial skills development. Data were analyzed using mean, standard deviation, and t test statistics. The findings reveal that AI is moderately integrated into the business education curriculum, and this integration is statistically significant. More notably, AI demonstrates a meaningful contribution toward the documentation and digitization of indigenous knowledge systems, although fewer resources focus on embedding cultural ethics. The influence of AI on entrepreneurial skills emerged strongest, with students reporting enhanced creativity, innovation, and decision making capabilities in tech enabled learning environments. Despite these positive outcomes, challenges persist — particularly infrastructural deficits, limited staff training, and low digital literacy among students. The study concludes that AI holds transformative potential in business education when paired with cultural grounding and equitable access. Recommendations emphasize investment in digital infrastructure, professional development for educators, and curriculum redesign that merges AI competency with indigenous entrepreneurship practices. This investigation offers practical insights for educators, policymakers, and curriculum designers seeking to craft culturally responsive and technologically empowered business education.