“Marketing Strategies of Selected Clothing Stores in Daet, Camarines Norte: Basis for Improvement”

Abstract

Clothing is an essential part of our everyday lives, serving not only a practical purpose of providing protection and warmth, but also as a form of self-expression and personal style. From casual streetwear to formal attire, there is a wide range of styles and options available to suit every individual’s taste and personality. Clothing shops play a crucial role in providing a space for customers to explore and try on different garments, allowing them to find the perfect pieces that make them feel confident and comfortable. These shops offer various brands, designers, catering a wide range of preferences. Whether they are looking for the latest fashion trends, timeless classics, clothing shops offer a variety of options to help them find the perfect outfit for any occasion.
One of the most major industries in the world is clothing. Fashion is responsible for a sizeable portion of the world economy. It is a major industry that adds value to the global economy. The global fashion sector would rank as the seventh-largest economy in the world if its GDP were compared to that of individual nations (Fashion United, 2022). The most recent figures available for the global garment industry, $1.7 trillion or 13.7 percent more will be made in revenue from the apparel market in 2023. Over the past ten years, this has grown significantly.