From Leaf to Livelihood: The Role of Welfare in Shaping Job Satisfaction in Tea Plantations

Abstract

The tea plantation industry in India, a significant rural employer, heavily relies on a stable and satisfied workforce. This study investigates the role of employee welfare measures in shaping job satisfaction, with a special focus on Dollar Tea Industry, Kotagiri. Drawing on responses from 142 employees across departments, the research evaluates statutory and non-statutory welfare provisions and their correlation with job satisfaction. The findings indicate a strong positive relationship between welfare measures and employee satisfaction (r = 0.827, p < 0.01), whereas the work environment, though correlated, had no significant predictive value. The regression model (R² = 0.685) affirms that robust welfare schemes are key drivers of satisfaction in rural industrial settings. This study offers actionable insights for HR practitioners and plantation managers to align welfare strategies with employee needs.