Educational Influencers in India as Complementary Learning System: ( A Descriptive Study from an Educational Psychology Perspective)

Abstract

In recent years, increased online viewership, particularly user engagement on social media platforms has positioned educational influencers and online learning communities as significant informal learning agents in India. These platforms enhance access, motivation, and cognitive engagement through simplified and selfregulated learning formats. However, algorithm-driven echo chambers and reward-based psychological mechanisms often reinforce belief-aligned content, thereby limiting critical thinking and scientific temperament. The study concludes that while educational influencers expand reach and learner engagement, they lack the methodological rigor of formal education and therefore function as a complementary support system rather than a substitute for institutional learning in the Indian Context.