Consumer Perception and Behavioural Outcomes of Subliminal Advertising

Abstract

This study analyses how subliminal advertising affects customer behaviour by examining the psychological impacts on attitudes and purchase decisions. Through hidden messages in print, television, and online media, subliminal advertising quietly reaches the subconscious. The study examines the impact of subliminal cues on decision-making, customer preferences, and brand loyalty across a range of demographic groups. Although its overall impact is like that of general advertising, a survey with 100–120 respondents found that subliminal advertising does affect behaviour, particularly among younger people. The study emphasizes the value of openness in marketing and the moral ramifications of employing subliminal tactics. Marketing professionals are advised to align their techniques with ethical standards and keep researching the long-term impacts of these tactics on consumer trust and behaviour.