Taste, Loyalty, and Beyond: A Bibliometric Insight into Customer Revisit Intentions

Abstract

This study examines the key contributors and trends in customer orientation research within marketing and business management. Analysing 166 documents published between 1993 and 2024, it identifies influential authors, institutions, nations, and journals that have shaped the field. Using bibliometric and mapping techniques, the study highlights essential research trends and provides visualisations of co-occurrence, co-citation, and the evolution of the literature over time. It also offers insights into publication patterns, journal distributions, and academic contributions, making it a valuable resource for understanding the current state of research. Finally, the study outlines potential directions for future research, helping scholars explore new possibilities in customer orientation.