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International Journal of Research and Innovation in Applied Science (IJRIAS)

Can Agricultural Marketing Policies Increase Income of Farm Households? - A Case Study of Dakshin Dinajpur District in West Bengal

byDr. Chinmoy Sarkar

Published June 3, 2026  •  Vol. 11, Issue 5, pp. 1220–1225Open Access
DOI: 10.51584/IJRIAS.2026.11050107

Abstract

Agricultural marketing works with two marketing channel input marketing and product marketing. However, product marketing itself has many channels but this study deals with product market only where it creates link between cultivator and final consumer who are purchasing crops in different markets. However government has a control over input marketing in most of the items which are consumed by the farmers in subsidies rate but the most harmful and destructive nature of marketing faced by farmers is product marketing. In peak season of harvesting and especially for non-perishable crops farmers are facing huge loss and on the other hand the middlemen are getting enormous profit for same crops. This study tried to focus on profit gap and the determinants of this profit gap between farmer and middlemen.

Keywords: Agricultural marketing, Profit Gap, Village Hut, Town market

JournalInternational Journal of Research and Innovation in Applied Science (IJRIAS)
ISSN2454-6194
Volume / IssueVolume 11, Issue 5
Pages1220–1225
Publication dateJune 3, 2026
DOI10.51584/IJRIAS.2026.11050107
PublisherRSIS International
LicenseOpen Access

How to cite this article

Dr. Chinmoy Sarkar (2026). Can Agricultural Marketing Policies Increase Income of Farm Households? - A Case Study of Dakshin Dinajpur District in West Bengal. International Journal of Research and Innovation in Applied Science (IJRIAS), 11(5), 1220-1225. https://doi.org/10.51584/IJRIAS.2026.11050107

BibTeX

@article{Dr2026,
  title   = {Can Agricultural Marketing Policies Increase Income of Farm Households? - A Case Study of Dakshin Dinajpur District in West Bengal},
  author  = {Dr. Chinmoy Sarkar},
  journal = {International Journal of Research and Innovation in Applied Science (IJRIAS)},
  volume  = {11},
  number  = {5},
  pages   = {1220--1225},
  year    = {2026},
  doi     = {10.51584/IJRIAS.2026.11050107},
  publisher = {RSIS International}
}