BankeroBay: A Web-based Platform for Promoting and Selling Products of the Bankero and Fisherman Association

Abstract

BankeroBay is a web-based platform developed to support the Bankero and Fishermen Association in promoting and selling seafood products through an accessible and efficient online marketplace. The study employed descriptive and developmental research approaches to thoroughly examine existing marketing and distribution practices and to guide the systematic design and development of the platform. Data were collected through an in-depth interview with the association chairman to identify operational processes, challenges, and the essential system requirements needed to address existing limitations in traditional selling methods. Based on the findings, the platform was carefully designed to enhance both user experience and overall operational efficiency by incorporating core features such as a landing page, secure account access, role-based user management, comprehensive product listings, and an order tracking system with assigned riders and third-party couriers to ensure timely delivery. In addition, the system supports multiple payment options to improve transaction accessibility and customer convenience. Additional functions including product requests, customer reviews, automated email notifications, chat support, Progressive Web App integration, and QR code verification for order confirmation were also implemented to strengthen usability, transparency, and reliability. Administrative tools were further integrated to allow efficient management of products, categories, orders, returns, site settings, and customer communication. The platform follows a structured three tier architecture and was developed using the Agile methodology to enable continuous improvement based on stakeholder feedback and evolving user needs. Evaluation using ISO 25010 software quality standards yielded high ratings in functionality, usability, reliability, performance efficiency, security, maintainability, and portability. The results indicate that BankeroBay significantly improves product visibility, streamlines transaction processes, and strengthens direct connections between fishermen and customers, thereby providing a practical and sustainable digital solution that enhances business operations and supports long-term livelihood development for small scale fishermen.