The Competitiveness Analysis of Superior Village Products in Gunung Sari District, West Lombok Regency, Indonesia

Abstract

Village superior products play an important role in driving the regional economy by optimizing the management of small industries, agriculture, and handicrafts. This study analyzes the competitiveness of village superior products in Gunung Sari District, West Lombok Regency. This type of research is a descriptive, quantitative study involving 16 respondents and using both primary and secondary data. The analysis includes sorting methods, Composite Performance Index (CPI), and Domestic Resource Cost (DRC). The results show the types of village superior products based on the criteria of the number of Small and Medium Industries (SMEs) and production value, the level of competitiveness of village superior products based on five main criteria (number of Small and Medium Industries (SMEs), production value, percentage of local raw material use, percentage of regional and export marketing, and net B/C ratio) in Gunung Sari District, West Lombok Regency, and the competitiveness of village superior products in utilizing domestic resources and having a comparative advantage. Based on the results of sorting the types of village superior products in Gunung Sari District, West Lombok Regency, the agro-industry sector is dominated by agricultural and plantation-based food processing. Ten villages develop food craft products, and six villages develop non-food craft products. Based on the CPI analysis, the priority for developing superior village products is carving wood-cukli products in Midang Village (ranked highest at 3,634.09), berugaq in Taman Sari and Ranjok Villages (2,851.51 and 2,830.75), and palm sugar in Gelangsar Village (1,662.51). The results of the DRC analysis show that three superior village products are highly competitive, with DRC values > 1: palm sugar (0.11), carving wood-cukli (0.32), and berugaq (0.44). These findings indicate that superior village products in Gunung Sari District can efficiently utilize domestic resources and are highly competitive. Therefore, business actors are expected to maintain the efficient use of domestic resources by continuously improving product quality, workforce skills, and the application of appropriate technology, thereby enabling sustainable development and contributing to regional economic growth.