International Journal of Research and Innovation in Applied Science (IJRIAS)
Customer Perception and Satisfaction Toward Quick Commerce Services in a Semi-Urban Region: A Study of Erode District
Published May 13, 2026 • Vol. 11, Issue 4, pp. 1652–1658Open Access
DOI: 10.51584/IJRIAS.2026.110400125
Abstract
The retail sector's rapid evolution has spurred Quick Commerce (Q-Commerce), which delivers essentials in 10–30 minutes. While thriving in metros, Q-Commerce remains underexplored in semi-urban areas. This study investigates customer perception and satisfaction with Q-Commerce services in Erode District, Tamil Nadu, focusing on Swiggy Instamart and Blinkit.
A descriptive research design employed primary data from 150 respondents via a structured questionnaire. Analyses included percentage analysis, mean scores, standard deviation, ANOVA, chi-square tests, correlation, regression, and Henry Garrett ranking.
Results reveal that delivery speed, service reliability, app usability, and product freshness strongly shape perception and satisfaction. The regression model shows robust explanatory power (R^2>0.70; details in full paper). These insights offer strategies to enhance service quality and retention in semi-urban markets.
Keywords: Quick Commerce, Customer Perception, Customer Satisfaction, Digital Retail, Erode District
| Journal | International Journal of Research and Innovation in Applied Science (IJRIAS) |
|---|---|
| ISSN | 2454-6194 |
| Volume / Issue | Volume 11, Issue 4 |
| Pages | 1652–1658 |
| Publication date | May 13, 2026 |
| DOI | 10.51584/IJRIAS.2026.110400125 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Dr. V. K. Veerakumar, & Mr. Elaiyabharathi K (2026). Customer Perception and Satisfaction Toward Quick Commerce Services in a Semi-Urban Region: A Study of Erode District. International Journal of Research and Innovation in Applied Science (IJRIAS), 11(4), 1652-1658. https://doi.org/10.51584/IJRIAS.2026.110400125
BibTeX
@article{Dr2026,
title = {Customer Perception and Satisfaction Toward Quick Commerce Services in a Semi-Urban Region: A Study of Erode District},
author = {Dr. V. K. Veerakumar and Mr. Elaiyabharathi K},
journal = {International Journal of Research and Innovation in Applied Science (IJRIAS)},
volume = {11},
number = {4},
pages = {1652--1658},
year = {2026},
doi = {10.51584/IJRIAS.2026.110400125},
publisher = {RSIS International}
}