AI-Driven Trading Platforms and Their Influence on Retail Investment Decisions in India

Abstract

Artificial Intelligence (AI) is transforming the financial services industry by introducing advanced trading platforms that provide automated recommendations, predictive analytics, and real-time market insights. In India, the rapid growth of digital investment applications has increased the participation of retail investors in stock markets. This study aims to analyse the influence of AI-driven trading platforms on retail investment decisions in India. The research examines how AI-based features affect investor confidence, decision-making speed, risk perception, and emotional trading behaviour. Primary data will be collected from retail investors through structured questionnaires, and statistical tools such as percentage analysis, correlation, and regression will be applied for interpretation. The study is expected to provide valuable insights into the behavioural impact of AI technologies on retail investors and contribute to the understanding of technology-driven transformation in Indian financial markets.