A Comparative Study of DHRMP Followed by Public and Private Sector Banks

Abstract

This study examines the comparative adoption and effectiveness of Digital Human Resource Management Practices (DHRMP) among public and private sector bank employees in the Coimbatore district. Using a sample of 150 respondents (75 from each sector), the analysis evaluates key dimensions such as e-recruitment and selection, digital training and development, e-performance appraisal, employee self-service systems, and digital communication and engagement. The findings reveal that private sector banks consistently report higher mean scores across all DHRMP dimensions compared to public sector banks, indicating more advanced implementation and employee satisfaction. Statistical results show significant differences between the two sectors (p < 0.05) in all variables, with the largest gaps observed in e-recruitment, training, and overall DHRMP. Public sector banks demonstrate comparatively moderate adoption levels, particularly lagging in digital communication and engagement. Overall, the study highlights the need for public sector banks to strengthen their digital HR infrastructure and practices to remain competitive and enhance employee experience.