User Perceptions and Adoption of Fintech Wealth Management Platforms: A Descriptive Analysis

Abstract

The rapid growth of financial technology (FinTech) has significantly transformed the way individuals manage their investments and financial planning. This study examines user perceptions and adoption of FinTech wealth management platforms among individuals in Bengaluru, with a focus on awareness, usage behaviour, and key influencing factors. The research adopts a quantitative and descriptive approach using structured questionnaires to analyze user interactions with digital financial services. The findings indicate that FinTech adoption is primarily driven by younger, tech-savvy individuals, reflecting a growing preference for digital financial solutions. While awareness and usage of platforms such as Upstox, Paytm Money, Zerodha, and Groww are relatively high, user perceptions regarding trust, security, and ease of use remain moderate. Convenience and low cost emerge as the key drivers of adoption, whereas factors such as lack of knowledge, complex interfaces, and security concerns act as significant barriers. The study concludes that enhancing financial literacy, improving platform usability, and strengthening security measures are essential to promote greater confidence and long-term adoption of FinTech wealth management platforms.