‘The Role of Digital Platforms in Shaping Green Human Resource Management Practices: A Case Study of Linkedin

Abstract

Digital platforms like LinkedIn transfigure green human resource management (GHRM) by enabling sustainable reclamation, training, and hand engagement. This paper examines LinkedIn’s specific benefactions, drawing on its networking features to promote eco-friendly HR practices. Findings punctuate reduced paper operation and enhanced sustainability mindfulness. The rapid-fire advancement of digital technologies has significantly converted the way associations manage their mortal coffers. Traditional HRM practices similar as reclamation, training, performance operation, and hand engagement — are decreasingly being readdressed through the relinquishment of digital platforms. Among these platforms, LinkedIn has surfaced as a leading professional networking point, enabling associations to connect with gift pools, enhance employer branding, and streamline HR processes. With its expansive global stoner base, LinkedIn serves not only as a reclamation tool but also as a medium for knowledge sharing, professional development, and commercial communication. As associations move towards data- driven and sustainable HRM practices, LinkedIn provides practicable perceptivity through analytics and AI- driven features, thereby impacting strategic decision- making in HR. Studying LinkedIn’s part offers precious perspectives on how digital platforms reshape HRM practices. Green Human Resource Management (GHRM) practices are gaining fame for integrating environmental enterprises into HR functions. This study explores the part of digital platforms — specifically LinkedIn — in shaping and promoting GHRM practices. Through a qualitative case study approach, the exploration analyses how LinkedIn serves as a catalyst for knowledge sharing, professional networking, green employer branding, and the spreading ideas of eco-conscious HR strategies. Data gathered from LinkedIn content, company runners, and professional conversations reveal that the platform plays a significant part in shaping comprehensions, impacting green organizational culture, and supporting the relinquishment of sustainable HR enterprise. The study highlights LinkedIn’ eventuality not only as a reclamation and branding tool but also as an enabler of environmentally responsible operation practices across diligence. Sustainability lawyers and associations seeking to align digital engagement with their terrain. Using a qualitative case study approach, LinkedIn content, company runners, and professional relations were anatomized to explore how the platform supports green employer branding, knowledge spreading ideas, and the development of sustainable HR strategies. Findings reveal that LinkedIn facilitates the visibility of environmentally conscious associations, encourages professional dialogue on sustainability, and fosters networks that promote GHRM inventions. The platform acts not only as a reclamation and branding tool but also as a space where environmental and HR discussion on a common point. By pressing LinkedIn’s influence on the prolixity of green HR practices, this study contributes to arising literature on digital metamorphosis in HRM and underscores the strategic value of social media in advancing sustainability dockets within associations. KEYWORDS- Green Human Resource Management (GHRM), Sustainable HR practices, Green reclamation, Green training, Digital platforms, LinkedIn, Social media in HRM, Digital sustainability, Green organizational culture, Commercial sustainability