The Impact of AI-Driven Design Tools on Time Efficiency in Graphic Design Project Management: A Study Using Figma

Abstract

This study examines the impact of artificial intelligence (AI) features in Figma on time efficiency in graphic design project management. As digital transformation accelerates, AI-enabled tools are increasingly used to enhance workflow performance, automate tasks, and improve collaboration in project-based environments. Grounded in the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), this study adopts a quantitative approach to investigate the relationship between Figma AI features and time efficiency.
Data were collected from 130 respondents using a structured questionnaire and analyzed using statistical techniques, including descriptive analysis, correlation, and regression. The findings reveal a statistically significant positive relationship between Figma AI features and time efficiency, indicating that functionalities such as automation, real-time collaboration, and component reuse contribute to faster task completion, reduced delays, and improved workflow coordination.
The results highlight the growing importance of AI-driven tools in enhancing project performance within graphic design environments. The study contributes to existing literature by providing empirical evidence on the role of AI in improving time efficiency and extends theoretical insights related to technology adoption and resource utilization.
From a practical perspective, the findings offer valuable implications for designers, project managers, and organizations seeking to optimize workflows through digital tools. However, the study is limited by its cross-sectional design and focus on a single platform, suggesting the need for future research across multiple tools and contexts.