Physiological Relaxation Induced By ASMR: A Galvanic Skin Response Study Across Audio and Audiovisual Modalities

Abstract

Autonomous Sensory Meridian Response (ASMR) is a perceptual phenomenon marked by tingling sensations that typically begin in the scalp or neck and are accompanied by a sense of calm and relaxation. Although ASMR content is widely used to reduce stress and anxiety, empirical research on its physiological effects remains limited. The present study examined the impact of ASMR exposure on electrodermal activity, measured through skin resistance, across two sensory conditions: audio-only and audiovisual. Sixty students were randomly assigned to either condition and exposed to ASMR stimuli for 15 minutes. Galvanic Skin Response (GSR) was recorded at baseline and at five-minute intervals. Results showed a significant increase in skin resistance over time in both groups, indicating a decrease in sympathetic arousal and a shift toward a more relaxed physiological state. The pattern of change was comparable across conditions, with no significant differences observed between the audio-only and audiovisual groups. These findings suggest that ASMR, regardless of modality, can produce measurable physiological relaxation. The results support its potential as a simple, accessible, and non-invasive tool for stress reduction, particularly in student populations.