Revisiting the Table: Socio-Demographic Factors and Customer Return Intentions in the Food Sector

Abstract

Aim/Purpose: This present study explored the relationship between customers’ socio-demographic factors and customers’ revisit intention in food sectors.
Methodology: For the study, data was collected from 400 participants residing in Haryana, a state in India. T-test and ANOVA were used to analyze the data with the help of SPSS software.
Results: The results showed that age, gender, and marital status significantly impact revisit intention whereas income, occupation, and qualification do not. The study's implications, limitations, and further scope for future researchers in the context have been discussed.
Originality: The present study is among the first that links socio-demographic factors to customers' intention to revisit the food outlet.