Intrapreneur’s Proven Model for Entrepreneurs in Bsnl- A Case Study

Abstract

BSNL, the state-owned telecom provider which was formed in the year 2000, from there onwards with service they are asked to make profit also. BSNL have the huge network, its copper cable has been extended to the nuke and corner of all the part of India. But due to the digital growth, mere voice is no longer have any attractiveness. This forced to adopt new technology which required fiber as the medium. So, all the last mile connectivity is needed to change from copper to fiber. Not only the connectivity, new devices and related instruments for provisioning and testing are required. Now it’s not monopoly competition, market is no more blue ocean it’s red ocean, these huge requirements which cost more and also it should be implemented in no time without disturbing the existing customers. BSNL’s financial condition is not so good at that time, so it decided to go with the existing franchisee model. But it not only fetches the expected result, it also eroded BSNL’s most important customer base.
A group of employees from Ernakulam Business Area (District), Kerala decided to find the gap and when they studied the reasons behind this activity, they decided to roll out a new FTTH model, literarily the became Intrapreneur. Not only a mere model they proven that their model is a profitable one in quick time. This not only attracted the BSNL corporates attention and they even honoured these employees with Sanchar Award, it also attracted VSOL, a Chinese company, to send their delegates to study the technology behind this venture and design the devices for providing this connectivity because they found the huge scope in this market.