Clickbait Culture and Its Impact on Professionalism and Ethics in Academia: A Systematic Analysis

Abstract

The relationship among the concepts of professionalism, ethics and clickbait culture in academia is an important subject matter for systematic investigation. This relationship calls into question the delicate balance between upholding ethical standards in academia and the push to “publish or perish” among academics leading to the use of media tactics to reach a wider audience as the demand for accumulating citations has become one of the yardsticks that measure success. This paper is a systematic analysis that investigates the effects of clickbait culture on academic professionalism and the ethical dissemination of research, paying special attention to how clickbait is affecting the behavior of academics in the contemporary technologically perceptive world.