Impact of AI-Powered Chatbots Utilizing Big Data on Student Academic Performance: Evidence from Secondary Education in Sri Lanka

Abstract

The integration of Artificial Intelligence (AI) powered chatbots utilizing big data analytics is transforming educational environments by enabling personalized and adaptive learning experiences (Zawacki-Richter et al., 2019). AI-powered chatbots have been increasingly adopted in educational contexts to enhance student engagement, provide real-time feedback, and support individualized instruction (Winkler & Söllner, 2018). This study investigates the impact of AI-powered chatbots on student academic performance in a secondary school in Sri Lanka. A quantitative research design was adopted using a positive philosophy and deductive approach. Data were collected from 165 students selected through stratified sampling from a population of 1,600 students across grades 10 to 13. Primary data were gathered through structured online questionnaires and analysed using descriptive statistics, correlation analysis, and multiple regression analysis.