International Journal of Research and Scientific Innovation (IJRSI)
Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India
Published August 30, 2025 • Vol. 12, Issue 8, pp. 385–389Open Access
DOI: 10.51244/IJRSI.2025.120800036
Abstract
Statins remain the cornerstone of lipid-lowering therapy for cardiovascular risk prevention. Despite strong guideline support, therapeutic inertia and brand competition pose challenges in consistent statin utilization. This article presents a six-month omnichannel digital campaign executed by Hidoc Dr. across Tamil Nadu, India, aimed at re-establishing physician engagement with atorvastatin therapy in dyslipidemia and stroke prevention. The campaign targeted over 36,000 physicians, generating more than 2.1 million impressions and over 94,000 clicks. With a strong CTR of 5%, the campaign demonstrated the power of structured digital education to reinforce evidence-based practices and guideline-aligned prescribing behavior.
Keywords: Clinical Confidence, Atorvastatin Therapy
| Journal | International Journal of Research and Scientific Innovation (IJRSI) |
|---|---|
| ISSN | 2321-2705 |
| Volume / Issue | Volume 12, Issue 8 |
| Pages | 385–389 |
| Publication date | August 30, 2025 |
| DOI | 10.51244/IJRSI.2025.120800036 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Asma Shaikh, Dr. Sonali Gholap, & Varun Gadia (2025). Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India. International Journal of Research and Scientific Innovation (IJRSI), 12(8), 385-389. https://doi.org/10.51244/IJRSI.2025.120800036
BibTeX
@article{Asma2025,
title = {Reaffirming Clinical Confidence in Atorvastatin Therapy: A Digital Outreach Case Study from Tamil Nadu, India},
author = {Asma Shaikh and Dr. Sonali Gholap and Varun Gadia},
journal = {International Journal of Research and Scientific Innovation (IJRSI)},
volume = {12},
number = {8},
pages = {385--389},
year = {2025},
doi = {10.51244/IJRSI.2025.120800036},
publisher = {RSIS International}
}