Preservation of Cultural Heritage Tourism in Sta. Maria, Ilocos Sur

Abstract

This study explores the cultural heritage tourism landscape of Sta. Maria, Ilocos Sur, focusing on the delicate balance between preservation and economic growth. Sta. Maria, a UNESCO World Heritage town, is home to historic landmarks such as the Sta. Maria Church and natural attractions like Pinsal Falls, making it a potential hub for sustainable tourism. The objective of the study was to assess how tourism-related policies and stakeholder involvement contribute to balancing heritage conservation with local economic development.
The research utilized a descriptive-correlational quantitative method, employing validated survey questionnaires distributed to local residents, tourists, LGU representatives, and tourism officers. The study investigated respondents’ demographic profiles, types of attractions, transportation availability, needed policies, levels of implementation, and economic impacts. Statistical tools such as frequency distribution, mean computation, and correlation coefficient analysis were applied.
Findings revealed that heritage site management, community involvement, and preservation policies are implemented at a very high level. Respondents identified the urgent need for policies regulating environmental impact, infrastructure development, tourist behavior, and cultural preservation. Strong positive correlations were observed between the implementation of these policies and the achievement of both preservation goals and economic benefits, including increased employment and business opportunities.
The study concludes that Sta. Maria has successfully integrated sustainable tourism practices into its governance and community structures. It recommends that local communities empower the training and livelihood opportunities, enforce the regulations and encourage infrastructure projects that support tourism without compromising heritage integrity Through collaborative efforts and strategic planning, the town effectively protects its cultural assets while fostering economic opportunities for its residents. This research highlights the importance of continuous policy evaluation and community participation in maintaining this balance.