Identification of Factors Causing Online Impulsive Shopping Behavior in College Students: A Systematic Literature Review

Abstract

Online impulsive shopping behavior among college students is a concern due to its relationship to financial well-being. This study aims to identify and categorize empirical research findings on the factors causing online impulsive shopping behavior among college students during the period 2015–2024, as well as to provide conceptual and practical recommendations for the development of relevant research and interventions. The method used was a systematic literature review following the PRISMA 2020 guidelines. The search was conducted in several databases. Google Scholar, ResearchGate, Science Direct and national portals such as Garuda and SINTA with inclusion criteria, namely peer-reviewed empirical articles (2015–2024), student samples, discussing the determinants of online impulsive shopping behavior and exclusion criteria, namely non-empirical articles, non - student population studies, and studies before 2015. 24 studies were found from a total of 242 study articles that met the inclusion criteria, which showed that there were three main categories of causal factors, namely internal factors (consumer characteristics: impulsivity traits, self-control, self-esteem, personality traits - Big Five), psychological factors ( hedonic motivation, emotional state, academic/financial stress), and external/technological factors (site/web characteristics, application design, discount promotions, live - stream commerce, social influence, recommendation/celebrity endorsement).