Comparative Analysis of the Values of Generation X and Generation Y in India

Abstract

The overall purpose of the study was to identify, compare and analyse the attitudes and behavior of Generation X and Generation Y in India. For this study the age cohort of the generation X and generation Y was identified. The people born in between 1965-79 are classified as Generation X while those born in between 1980-96 are classified as Generation Y. After a vast literature review Rokeach Value Survey was selected for data collection purpose. The survey consists two sets of values, i.e. Terminl Values and Instrumental Values with each set containing 18 work values. The questionnaire was shared with 200 people from generation X and Y each. Out of 200, 82 people responded from each generation.
On the basis of the survey, a comparative analysis was done with the help of Mann Whitney Test. Key differences and similarities were pointed out and implications were discussed.