International Journal of Research and Scientific Innovation (IJRSI)
Understanding Predictors of Continued Usage Intention Toward Online Food Delivery Services Among Malaysian University Students: A Technology Acceptance Model Perspective
Published November 4, 2025 • Vol. 12, Issue 10, pp. 835–845Open Access
DOI: 10.51244/IJRSI.2025.1210000074
Abstract
This study investigates the predictors influencing continued usage intention of Online Food Delivery Services (OFDS) among Malaysian university students. Grounded in the Technology Acceptance Model (TAM), the research explores the effects of perceived usefulness (PU), perceived ease of use (PEOU), variety of food choices (VFC), and electronic word of mouth (e-WOM) on behavioral intentions. Data were collected from 150 students through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that PU, PEOU, and e-WOM significantly influence continued usage intention, whereas VFC does not show a statistically significant impact. These findings offer theoretical and practical implications for service providers aiming to retain younger digital consumers in a competitive food delivery market. The study highlights the importance of system usability and social influence in fostering long-term engagement with OFDS platforms.
Keywords: Online food delivery, Technology Acceptance Model, Continued usage intention, University students, Malaysia, e-WOM, Perceived usefulness
| Journal | International Journal of Research and Scientific Innovation (IJRSI) |
|---|---|
| ISSN | 2321-2705 |
| Volume / Issue | Volume 12, Issue 10 |
| Pages | 835–845 |
| Publication date | November 4, 2025 |
| DOI | 10.51244/IJRSI.2025.1210000074 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Saiful Nizam Warris, Dahlan Abdullah, Anderson Ngelambong, Saidatul Syafiqah Athirah Ahmadrunizam, & Nor Fatin Aimi Sohaimi (2025). Understanding Predictors of Continued Usage Intention Toward Online Food Delivery Services Among Malaysian University Students: A Technology Acceptance Model Perspective. International Journal of Research and Scientific Innovation (IJRSI), 12(10), 835-845. https://doi.org/10.51244/IJRSI.2025.1210000074
BibTeX
@article{Saiful2025,
title = {Understanding Predictors of Continued Usage Intention Toward Online Food Delivery Services Among Malaysian University Students: A Technology Acceptance Model Perspective},
author = {Saiful Nizam Warris and Dahlan Abdullah and Anderson Ngelambong and Saidatul Syafiqah Athirah Ahmadrunizam and Nor Fatin Aimi Sohaimi},
journal = {International Journal of Research and Scientific Innovation (IJRSI)},
volume = {12},
number = {10},
pages = {835--845},
year = {2025},
doi = {10.51244/IJRSI.2025.1210000074},
publisher = {RSIS International}
}