The Pink Tax Effect: Analyzing Consumer Behavior and Pricing Dynamics in Women’s Products

Abstract

The "Pink Tax Effect," a pricing phenomenon in which goods marketed to women are sold for more than comparable or identical goods offered to men, is the subject of this study. Through an examination of pricing dynamics and consumer behavior, the study pinpoints the causes of this discrepancy, including societal standards, gendered marketing tactics, and brand perception. To determine why women are more vulnerable to these pricing strategies, psychological factors such as perceived value, brand loyalty, and the influence of societal expectations are examined. The study also looks into how merchants and manufacturers use packaging, product design, and targeted advertising to support charging more for women's goods. It draws attention to the financial burden that the Pink Tax places on women as well as its wider effects on economic justice and purchasing power. The study intends to increase awareness of the Pink Tax and its hidden consequences by thoroughly examining pricing structures and consumer behaviours. In order to combat gender-based price discrimination, it advocates for more pricing transparency, consumer education, and legislative actions. The study aims to educate consumers and persuade stakeholders to implement fair pricing methods by bringing these systematic practices to light.