The Green Sense: Stimulus of Purchase Intention among Young Adults

Abstract

Over the last few years, the environment has been threatening the various problems. Such as global warming, pollution and climate change etc., in this contemporary study possess on the environmental impact and green purchase intention of young adults. The major objectives focused in their study have environmental awareness and opinion of green products in young adults, to explore factors which establish the green purchase intention of young adults. The primary data were collected from100 respondents using structured questionnaire. The statistical tools used in this study were percentage analysis and one sample t test. The research finding of this study to conclude that consumers are aware of green products and its features; and also, its finds that consumers are minded to purchase in a green product in the future.