Green Human Resource Management as a Strategic Driver for Corporate Social Responsibility: A Systematic Analysis within Safaricom PLC

Abstract

Systematic analysis of Safaricom PLC investigates the link between Green Human Resource Management (GHRM) inferred from practices like Green Training and Green Recruitment and the successful execution of its Corporate Social Responsibility (CSR) initiatives. The study found that Safaricom’s GHRM-aligned activities act as a strategic mediator and internal support structure. They leverage the Ability, Motivation, and Opportunity framework to cultivate a Green Organizational Culture. This ensures the workforce has the technical expertise and commitment required to deliver on abstract corporate commitments, resulting in tangible outcomes such as Organizational Citizenship Behavior towards the Environment .In essence, GHRM is crucial for transforming CSR from a policy-driven expenditure into a self-sustaining business model embedded in the company’s core operations. The analysis concludes that leveraging HR as a strategic driver is essential for long-term sustainability and competitive advantage in emerging markets. Future research should empirically quantify the causal links and measure the maturity of Safaricom's green culture.