International Journal of Research and Innovation in Social Science (IJRISS)
The Mediating Effect of Risk Perception on Factors Influencing International Tourists’ Intention to Travel to Malaysia
Published November 13, 2025 • Vol. 9, Issue 14, pp. 2570–2589Open Access
DOI: 10.47772/IJRISS.2025.914MG00197
Abstract
This study explores the mediating role of risk perception in the relationship between past travel experience, sensation-seeking personality, and international tourists’ intention to visit Malaysia. Based on survey data from 384 respondents, results show that past travel experience and sensation-seeking personality significantly influence travel intention but have no effect on risk perception. Unexpectedly, risk perception demonstrates a positive association with travel intention, indicating that higher perceived risk does not necessarily discourage travel. The study contributes to tourism literature by highlighting the complex role of risk in decision-making and recommends improving destination safety, crisis preparedness, service quality, and communication strategies.
Keywords: risk perception, past travel experience, sensation-seeking personality
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 14 |
| Pages | 2570–2589 |
| Publication date | November 13, 2025 |
| DOI | 10.47772/IJRISS.2025.914MG00197 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Mohd Yuhafidz bin Mohd Yusof, Zaileen Elina binti Arifin, Nadzirah binti Nasir, & Fazlin Shasha binti Abdullah (2025). The Mediating Effect of Risk Perception on Factors Influencing International Tourists’ Intention to Travel to Malaysia. International Journal of Research and Innovation in Social Science (IJRISS), 9(14), 2570-2589. https://doi.org/10.47772/IJRISS.2025.914MG00197
BibTeX
@article{Mohd2025,
title = {The Mediating Effect of Risk Perception on Factors Influencing International Tourists’ Intention to Travel to Malaysia},
author = {Mohd Yuhafidz bin Mohd Yusof and Zaileen Elina binti Arifin and Nadzirah binti Nasir and Fazlin Shasha binti Abdullah},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {14},
pages = {2570--2589},
year = {2025},
doi = {10.47772/IJRISS.2025.914MG00197},
publisher = {RSIS International}
}