Anambra Residents’ Knowledge and Perception of Broadcast Media Coverage of the 2024 Local Government Election.

Abstract

This study investigated Anambra residents’ knowledge and perception of broadcast media coverage of the 2024 local government election. The main objectives of the study were to find out the level of exposure and knowledge of Anambra residents to broadcast media coverage of the 2024 local government elections and to ascertain how Anambra residents perceive the broadcast media coverage of the 2024 local government election. The study used two theories; Agenda setting and perception theory. The survey research method was adopted. The study found that a greater (40%) number of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election. Also, it was revealed that most of the respondents representing 36%, accessed the 2024 local government elections through Anambra State Broadcasting Service and Radio Sapientia FM Onitsha. Further findings showed that 40% of the respondents had a good perception of broadcast media coverage of the 2024 Anambra State local government. The study concludes that most of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election.