International Journal of Research and Innovation in Social Science (IJRISS)
Anambra Residents’ Knowledge and Perception of Broadcast Media Coverage of the 2024 Local Government Election.
Published November 14, 2025 • Vol. 9, Issue 13, pp. 539–545Open Access
DOI: 10.47772/IJRISS.2025.913COM0047
Abstract
This study investigated Anambra residents’ knowledge and perception of broadcast media coverage of the 2024 local government election. The main objectives of the study were to find out the level of exposure and knowledge of Anambra residents to broadcast media coverage of the 2024 local government elections and to ascertain how Anambra residents perceive the broadcast media coverage of the 2024 local government election. The study used two theories; Agenda setting and perception theory. The survey research method was adopted. The study found that a greater (40%) number of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election. Also, it was revealed that most of the respondents representing 36%, accessed the 2024 local government elections through Anambra State Broadcasting Service and Radio Sapientia FM Onitsha. Further findings showed that 40% of the respondents had a good perception of broadcast media coverage of the 2024 Anambra State local government. The study concludes that most of the respondents were highly exposed to and knowledgeable about the 2024 Anambra local government election.
Keywords: Mass Communication
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 13 |
| Pages | 539–545 |
| Publication date | November 14, 2025 |
| DOI | 10.47772/IJRISS.2025.913COM0047 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Nwodu, Gloria Eberechukwu, Nnedum, Gloria Ifeyinwa, & Edokwe, Onyinyechi Theresa (2025). Anambra Residents’ Knowledge and Perception of Broadcast Media Coverage of the 2024 Local Government Election.. International Journal of Research and Innovation in Social Science (IJRISS), 9(13), 539-545. https://doi.org/10.47772/IJRISS.2025.913COM0047
BibTeX
@article{Nwodu2025,
title = {Anambra Residents’ Knowledge and Perception of Broadcast Media Coverage of the 2024 Local Government Election.},
author = {Nwodu, Gloria Eberechukwu and Nnedum, Gloria Ifeyinwa and Edokwe, Onyinyechi Theresa},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {13},
pages = {539--545},
year = {2025},
doi = {10.47772/IJRISS.2025.913COM0047},
publisher = {RSIS International}
}