International Journal of Research and Innovation in Social Science (IJRISS)
The Influence of Mobile Financial Service–Driven Consumer Engagement on the Growth of Small Apparel Entrepreneurship in Bangladesh
Published December 31, 2025 • Vol. 9, Issue 12, pp. 324–338Open Access
DOI: 10.47772/IJRISS.2025.91200029
Abstract
This study helps to examine how mobile payment systems influence adoption patterns, consumer behavior, and customer satisfaction. Furthermore, it explores how these changes contribute to the digital transformation and growth of small-scale apparel businesses by fostering entrepreneurship in Bangladesh. The findings aim to provide valuable insights for business owners, platform developers, and policymakers to optimize mobile financial platforms in support of micro-entrepreneurship. Ultimately, this research contributes to a broader understanding of how digital financial systems are enhancing consumer engagement with small-scale entrepreneurs in the apparel sector of Bangladesh.
Keywords: Apparel, financial service, digital economy, entrepreneurs, transactions.
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 12 |
| Pages | 324–338 |
| Publication date | December 31, 2025 |
| DOI | 10.47772/IJRISS.2025.91200029 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
A.M. Riasat Alam, & Taposh Ranjan Sarker (2025). The Influence of Mobile Financial Service–Driven Consumer Engagement on the Growth of Small Apparel Entrepreneurship in Bangladesh. International Journal of Research and Innovation in Social Science (IJRISS), 9(12), 324-338. https://doi.org/10.47772/IJRISS.2025.91200029
BibTeX
@article{AM2025,
title = {The Influence of Mobile Financial Service–Driven Consumer Engagement on the Growth of Small Apparel Entrepreneurship in Bangladesh},
author = {A.M. Riasat Alam and Taposh Ranjan Sarker},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {12},
pages = {324--338},
year = {2025},
doi = {10.47772/IJRISS.2025.91200029},
publisher = {RSIS International}
}