Oramedia as a Tool for Women's Mobilization for Community Development in Southeast Nigeria

Abstract

This study examined the effectiveness of oramedia communication forms in mobilizing women for community development during August Meetings in Southeast Nigeria. Specifically, it sought to determine the dominant oramedia forms used for mobilization, identify those applied in conveying development messages, assess challenges associated with their use, and analyze factors influencing their effectiveness. A mixed-method research design combining quantitative and qualitative approaches was adopted. The study involved a sample of 270 women leaders selected from a population of 2,770 using a multistage sampling technique across communities in the Southeast geopolitical zone. Data were collected through a structured questionnaire with key women executives actively involved in the August Meetings. Quantitative data were analyzed using descriptive statistics and regression analysis. Findings revealed that folk drama and plays were the most commonly utilized oramedia forms for mobilizing women during the August Meetings. These traditional communication channels significantly enhanced women’s participation in health campaigns, sanitation exercises, cooperative fundraising, and community infrastructure projects. However, challenges such as low participation among younger women and the declining perception of oramedia as a serious communication tool limited its effectiveness. The study recommends strengthening hybrid communication strategies that integrate traditional and modern media to promote inclusive, women-led community development in Southeast Nigeria.