International Journal of Research and Innovation in Social Science (IJRISS)
Exploring the Psychological Mechanisms behind AI Chatbot Adoption
Published December 31, 2025 • Vol. 9, Issue 12, pp. 896–909Open Access
DOI: 10.47772/IJRISS.2025.91200071
Abstract
Objective: This study examines the fundamental determinants influencing the intention to adopt AI chatbots in the telecommunication services context in an emerging market. Specifically, it investigates the influence of perceived ease of use (PEOU), perceived usefulness (PU), initial trust, and technology anxiety on chatbot usage intention
Keywords: Chatbot services, perceived ease of use (PEOU)
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 12 |
| Pages | 896–909 |
| Publication date | December 31, 2025 |
| DOI | 10.47772/IJRISS.2025.91200071 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Mariem Sboui (2025). Exploring the Psychological Mechanisms behind AI Chatbot Adoption. International Journal of Research and Innovation in Social Science (IJRISS), 9(12), 896-909. https://doi.org/10.47772/IJRISS.2025.91200071
BibTeX
@article{Mariem2025,
title = {Exploring the Psychological Mechanisms behind AI Chatbot Adoption},
author = {Mariem Sboui},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {12},
pages = {896--909},
year = {2025},
doi = {10.47772/IJRISS.2025.91200071},
publisher = {RSIS International}
}