Shared Micro-mobility Adoption: A Qualitative Investigation of User Motives for Electric Scooters and E-Bicycles

Abstract

In response to environmental challenges and increasing urban congestion, micro-mobility emerges as a sustainable solution for short-distance urban travel. It reduces the carbon footprint while offering speed and flexibility. This study investigates user motivations for adopting electric bicycles and electric scooters based on 21 semi-structured interviews. The results reveal four key motivations: utilitarian (practicality and time savings), environmental (reducing ecological impact), hedonic (enjoyment and travel comfort), and social (peer influence and social image). The adoption of micro-mobility extends beyond mere practical function; it reflects a considered choice that combines efficiency, ecological responsibility, and social valuation. These findings identify the determining factors for supporting the expansion of these transport modes and offer strategic guidance for designing urban policies and innovative, sustainable mobility solutions tailored to the actual needs of users.