Product Quality Parameter: Car Quality and Sport Product Quality Diversion: 2020-2025 Reviewed

Abstract

Product quality has remained a central concern for manufacturers seeking to enhance competitiveness, customer satisfaction, and long-term brand loyalty. Between 2020 and 2025, significant shifts have emerged in how quality parameters are defined, measured, and prioritized across different industries. This review paper examines the divergence of product quality parameters between the automotive sector—particularly car manufacturing—and the sports product industry. While car quality increasingly emphasizes advanced safety systems, digital integration, durability, and precision engineering, sports product quality has evolved toward performance optimization, material innovation, ergonomics, and user-centric customization. These differences highlight distinct consumer expectations, regulatory pressures, and technological advancements that shape quality strategies in each sector.The review synthesizes key studies from 2020 to 2025 to compare quality frameworks, measurement approaches, and industry standards that underpin both car and sport product markets. Findings indicate that automotive quality relies heavily on stringent compliance testing, reliability metrics, and smart-system diagnostics, whereas sports product quality is driven by functionality, comfort, biomechanical performance, and brand-driven perception. This divergence underscores the need for sector-specific quality models rather than a universal approach. By mapping these evolving parameters, the paper provides deeper insight into how manufacturers can refine quality strategies, align with market expectations, and support innovation trajectories across different product domain