International Journal of Research and Innovation in Social Science (IJRISS)
Influence of Price-Based Segmentation Drives Financial Performance of Fashion Merchandisers in the Kenyan Market
Published December 18, 2025 • Vol. 9, Issue 11, pp. 5810–5811Open Access
DOI: 10.47772/IJRISS.2025.91100455
Abstract
This study investigates the influence of price-based market segmentation on the performance of fashion merchandising outlets in Kenya. The contemporary Kenyan retail sector demands dynamic pricing strategies to capture diverse consumer purchasing power. Using a descriptive-survey design and collecting data from 120 fashion outlet managers, the study finds a strong, positive correlation between the implementation of a multi-tiered price segmentation strategy and enhanced organizational performance, particularly in terms of profitability and market share. The research suggests that strategically aligning price points with perceived customer value is a critical success factor for fashion retailers operating in emerging economies.
Keywords: Market segmentation, Price Performance
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 11 |
| Pages | 5810–5811 |
| Publication date | December 18, 2025 |
| DOI | 10.47772/IJRISS.2025.91100455 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Dr. Ann Kwamboka Orangi, & Joy Moraa (2025). Influence of Price-Based Segmentation Drives Financial Performance of Fashion Merchandisers in the Kenyan Market. International Journal of Research and Innovation in Social Science (IJRISS), 9(11), 5810-5811. https://doi.org/10.47772/IJRISS.2025.91100455
BibTeX
@article{Dr2025,
title = {Influence of Price-Based Segmentation Drives Financial Performance of Fashion Merchandisers in the Kenyan Market},
author = {Dr. Ann Kwamboka Orangi and Joy Moraa},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {11},
pages = {5810--5811},
year = {2025},
doi = {10.47772/IJRISS.2025.91100455},
publisher = {RSIS International}
}