International Journal of Research and Innovation in Social Science (IJRISS)
Effects of Determinants of Attitude toward Private Label Brands on Behavioral Loyalty
Published November 28, 2025 • Vol. 9, Issue 11, pp. 641–650Open Access
DOI: 10.47772/IJRISS.2025.91100051
Abstract
This study examines the effect of attitude toward private label brands on the behavioral loyalty of Carrefour customers.
An online questionnaire was conducted among 370 Carrefour consumers, enabling us to draw the following conclusions: there is a significant positive relationship between attitude towards private labels and its determinants (price sensitivity, trust in the retailer, and smart shopper feeling) and a significant negative relationship (sensitivity to manufacturer brands). In addition, the relationship between attitudes towards private label products and behavioral loyalty was confirmed.
Keywords: Private label products; Attitude
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 11 |
| Pages | 641–650 |
| Publication date | November 28, 2025 |
| DOI | 10.47772/IJRISS.2025.91100051 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Khouloud Chaabane, & Hajer Zorgati (2025). Effects of Determinants of Attitude toward Private Label Brands on Behavioral Loyalty. International Journal of Research and Innovation in Social Science (IJRISS), 9(11), 641-650. https://doi.org/10.47772/IJRISS.2025.91100051
BibTeX
@article{Khouloud2025,
title = {Effects of Determinants of Attitude toward Private Label Brands on Behavioral Loyalty},
author = {Khouloud Chaabane and Hajer Zorgati},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {11},
pages = {641--650},
year = {2025},
doi = {10.47772/IJRISS.2025.91100051},
publisher = {RSIS International}
}