International Journal of Research and Innovation in Social Science (IJRISS)
Application of Theory of Mind in Analyzing Communication Behavior Leading to Umrah Package Fraud among Umrah Pilgrims
Published December 6, 2025 • Vol. 9, Issue 11, pp. 3274–3282Open Access
DOI: 10.47772/IJRISS.2025.91100259
Abstract
Umrah fraud is no longer a new issue and continues to be a concern among the Muslim community in Malaysia. This study focuses on the main objective of identifying the relationship between cognitive, affective, and conative elements in pilgrims’ communication behavior when choosing umrah packages, which in the end may expose them to the risk of fraud. These three elements are framed based on the Theory of Mind (ToM), which explains how human beings understand and interpret the behavior of others through mental processes such as beliefs, intentions, and desires. From this perspective, the study seeks to understand how pilgrims form perceptions of the information received, the emotions involved in the selection process, as well as the intentions or behavioral tendencies to subscribe to a particular package.
Keywords: Theory of Mind; media literacy; communication behavior
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 11 |
| Pages | 3274–3282 |
| Publication date | December 6, 2025 |
| DOI | 10.47772/IJRISS.2025.91100259 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Maizatul Haizan Mahbob, Mohd Azul Mohamad Salleh, Muhammad Adnan Pitchan, & Alyaa Nabihah Zainal Abu (2025). Application of Theory of Mind in Analyzing Communication Behavior Leading to Umrah Package Fraud among Umrah Pilgrims. International Journal of Research and Innovation in Social Science (IJRISS), 9(11), 3274-3282. https://doi.org/10.47772/IJRISS.2025.91100259
BibTeX
@article{Maizatul2025,
title = {Application of Theory of Mind in Analyzing Communication Behavior Leading to Umrah Package Fraud among Umrah Pilgrims},
author = {Maizatul Haizan Mahbob and Mohd Azul Mohamad Salleh and Muhammad Adnan Pitchan and Alyaa Nabihah Zainal Abu},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {11},
pages = {3274--3282},
year = {2025},
doi = {10.47772/IJRISS.2025.91100259},
publisher = {RSIS International}
}