Telemedicine Technology Marketing: Enhancing Utilization of Telemedicine among Medical Professionals

Abstract

The rapid evolution of telemedicine technology has revolutionized healthcare delivery, providing a feasible solution to improve the gap between healthcare providers and patients, particularly in remote areas. This study explores the utilization of telemedicine among medical professionals in Malaysia, aiming to identify strategies to enhance its utilization and integration into routine medical practice. The research mentioned the increasing demand for telemedicine driven by factors such as an aging population, patients in rural area, potential recurrence of public health crises similar to the COVID-19 pandemic, and advancements in medical technology. For this reason, the researcher opted for a descriptive study and qualitative research methods to glean insights from participants through interviews. This research explores medical professionals' experiences with telemedicine to accelerate its integration into Malaysia's healthcare system, aiming to provide quality healthcare services to all Malaysians and develops targeted strategies to enhance telemedicine use among medical professionals. By tailoring these strategies to their experiences, the integration of telemedicine into routine healthcare can be facilitated, ultimately improving patient care quality. By implementing the proposed strategies, healthcare providers in Malaysia can enhance the utilization of telemedicine, ultimately leading to better healthcare access and outcomes, especially in underserved rural areas. This research contributes to the growing body of knowledge on telemedicine technology marketing and provides a foundation for future studies to further explore and refine these strategies.