International Journal of Research and Innovation in Social Science (IJRISS)
Marketing Management Strategies of Local Food Industries in Sta. Maria, Ilocos Sur: A Customer’s Perspective
Published December 4, 2025 • Vol. 9, Issue 10, pp. 2255–2271Open Access
DOI: 10.47772/IJRISS.2025.91100179
Abstract
This study aimed to assess the marketing management strategies of local food industries in Sta. Maria, Ilocos Sur, from the perspective of their customers. Specifically, it examined the profiles of customers, the level of marketing strategies in terms of product, price, promotion, place, and people, and the relationship between customer demographics and marketing effectiveness. A descriptive-correlation research design was employed, surveying sixty (60) customers using a validated questionnaire. Data were analyzed using frequency, percentage, mean, and simple correlation analysis.
Keywords: local food industry, marketing management strategies, and customer perception
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 10 |
| Pages | 2255–2271 |
| Publication date | December 4, 2025 |
| DOI | 10.47772/IJRISS.2025.91100179 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Quidulit, & Benjo M (2025). Marketing Management Strategies of Local Food Industries in Sta. Maria, Ilocos Sur: A Customer’s Perspective. International Journal of Research and Innovation in Social Science (IJRISS), 9(10), 2255-2271. https://doi.org/10.47772/IJRISS.2025.91100179
BibTeX
@article{Quidulit2025,
title = {Marketing Management Strategies of Local Food Industries in Sta. Maria, Ilocos Sur: A Customer’s Perspective},
author = {Quidulit and Benjo M},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {10},
pages = {2255--2271},
year = {2025},
doi = {10.47772/IJRISS.2025.91100179},
publisher = {RSIS International}
}