International Journal of Research and Innovation in Social Science (IJRISS)
From Clicks to Contracts: Consumer Trust and Legal Challenges in Malaysia’s Social Media Commerce
Published November 18, 2025 • Vol. 9, Issue 10, pp. 6299–6309Open Access
DOI: 10.47772/IJRISS.2025.910000514
Abstract
Social media were originally intended as mediums for communication. Although legal protection still lags as compared to digital evolution, it has been continuously used as an informal platform for marketplaces in Malaysia. This study aims to explore the demographic, platform preferences, problems with online shopping and perceptions of legal framework using data collected through Google Forms (N=206). The findings indicate, TikTok was identified as the primary platform for online shopping. Additionally, a large number of respondents faced a wide range of problems such as fraud, counterfeit goods, damaged items and misleading advertisements. This has led to moderate trust in online safety and existing law. The results highlight an urgent need for consumer education enhancement and enforcement mechanisms for a better protection of online consumers.
Keywords: online shopping, social media
| Journal | International Journal of Research and Innovation in Social Science (IJRISS) |
|---|---|
| ISSN | 2454-6186 |
| Volume / Issue | Volume 9, Issue 10 |
| Pages | 6299–6309 |
| Publication date | November 18, 2025 |
| DOI | 10.47772/IJRISS.2025.910000514 |
| Publisher | RSIS International |
| License | Open Access |
How to cite this article
Norhaini Nion, Muhammad Izwan Ikhsan, Ku Mohd Amir Aizat Ku Yusof, Hershan@Ray Herman, Rafidah@Malissa Salleh, Lenny James Matah, & Ayuni Azman (2025). From Clicks to Contracts: Consumer Trust and Legal Challenges in Malaysia’s Social Media Commerce. International Journal of Research and Innovation in Social Science (IJRISS), 9(10), 6299-6309. https://doi.org/10.47772/IJRISS.2025.910000514
BibTeX
@article{Norhaini2025,
title = {From Clicks to Contracts: Consumer Trust and Legal Challenges in Malaysia’s Social Media Commerce},
author = {Norhaini Nion and Muhammad Izwan Ikhsan and Ku Mohd Amir Aizat Ku Yusof and Hershan@Ray Herman and Rafidah@Malissa Salleh and Lenny James Matah and Ayuni Azman},
journal = {International Journal of Research and Innovation in Social Science (IJRISS)},
volume = {9},
number = {10},
pages = {6299--6309},
year = {2025},
doi = {10.47772/IJRISS.2025.910000514},
publisher = {RSIS International}
}