Digital Public Relations and E-Governance in Urban Local Bodies of Madhya Pradesh

Abstract

The way that individuals and public entities communicate has changed as a result of the growing use of digital technology in governance. Digital public relations, or DPR, has become a vital tool for improving government communication systems' responsiveness, accountability, and openness. Through the use of social media, online platforms, and e-governance technologies, DPR is essential in helping Madhya Pradesh's Urban Local Bodies (ULBs) close the gap between administrative officials and urban dwellers. This study looks at how DPR practices are incorporated into e-government systems and how well they work to guarantee participatory urban governance.
The study examines digital communication efforts carried out by different ULBs in Madhya Pradesh and is based on both primary and secondary sources. It emphasizes how policy information is shared, emergencies are handled, complaints are addressed, and public involvement is encouraged through the use of digital platforms. The study also looks into how much DPR methods help to improve service delivery, foster trust, and allow for real-time communication between the public and government entities. Issues that affect these efforts' effectiveness, such digital inequalities, low technical literacy, and budget limitations, receive special focus.
The results show that although ULBs' outreach and visibility have been greatly enhanced by digital public relations, institutional capability, public awareness, and regular digital interaction are still necessary for e-governance to be effective. According to the study's findings, DPR may revolutionize urban government in Madhya Pradesh by promoting transparency, efficiency, and inclusion when properly paired with e-governance frameworks. By highlighting the importance of communication tactics in enhancing grassroots democratic involvement, this study adds to the larger conversation on digital governance.