Da’wah Approach in Creative Work: Analysis of Munafik Film 1

Abstract

This study explores the integration of da’wah (Islamic preaching) in creative works, focusing on the Malaysian film Munafik 1 directed by Syamsul Yusof, which has successfully combined cinematic artistry with Islamic teachings. The research addresses a significant gap in da’wah studies, where film as a medium of spiritual communication has not been systematically analyzed through an established theoretical lens. Using Hasyim Awang’s Da’wah Approach Theory grounded in aesthetics, morality, and the supremacy of Allah SWT, the study examines how faith-based messages are represented and internalized through film narrative, character development, and visual design. Employing qualitative content analysis supported by CAVDIx-pro and ATLAS.ti 11.0 software, the study analyzes selected scenes of Munafik 1 to identify da’wah elements within the dimensions of aqeedah (faith), akhlaq (morality), syariah (law), and ibadah (worship). The findings reveal that the film effectively portrays Islamic values through depictions of faith in Allah, eradication of shirk (polytheism), the use of ruqyah (spiritual healing), moral conduct, modest dressing, and acts of worship such as prayer and remembrance of death. These cinematic portrayals encourage viewers to reflect on Islamic principles while promoting ethical and spiritual awareness. The study concludes that Munafik 1 exemplifies the potential of film as a contemporary wasilah (medium) for da’wah that transcends entertainment, guiding audiences toward religious consciousness and moral integrity. By integrating artistic creativity with spiritual depth, this research highlights how Islamic cinema can serve as an influential educational platform for cultivating holistic moral development and strengthening the spiritual fabric of Muslim society.