Analysis of Marketing Strategies in Newbridge College During Covid-19 Pandemic

Abstract

Studies have been conducted on analysis of marketing strategies in Newbridge College Malacca during Covid-19 pandemics. In the beginning of the year 2020, this Coronavirus (Covid-19) started to be transmitted all over the world which infected virus by breathing. Due to this virus, all the institutions to be closed and conducted all the education activities via online. This study examines about the framework that covers the Newbridge College upon selection process for students through marketing and promotional materials during the Covid-19 pandemic. Other than that, twenty academic staff of Newbridge College randomly selected to answer the questions on such variables as students' needs in the institution by identify the communication channel, the education promotions, and the quality of education assessment. The research also analysis the strategy performances of marketing team on promoting the courses and scholarship offered during this pandemic via selected channels.