Exploring the Critical Factors Influencing Behavioural Intention to Use Educational Applications in India: A Lesson from an Emerging Market

Abstract

The purpose of this study is to inspect the acceptance of educational application by the students in higher education. The (TAM) technology acceptance model was extended to include excitement to use technological devices laptops ipad’s for educational application operationalized as enjoyment as well as social influence in a field study involving the adoption of technological devices. Survey data were collected from 170 college students and analysed using TAM). The result indicates that excitement and performance expectations were important factors influencing the acceptance of educational application in this context. For those engagement in the educational application learning pilot project upon which the study was based, the use of the TAM and result provided a theory based empirical approach to support the evaluation that the pilot project aims were achieved. All-inclusive, students perceived technological devices to be useful and entertaining tools for fulfil tasks and enhance learning outcomes.